Introduction

Andrew Mair

A chapter in Honda’s Global Local Corporation, 1994, pp 73-76 from Palgrave Macmillan

Abstract: Abstract Japan’s vehicle exports to the United States and Canada boomed during the 1970s, with its share of the big US market soaring from 4 per cent in 1970 to 23 per cent in 1980. All eyes turned to the Japanese automobile industry. Why were the Japanese so successful? What could American industry learn?

Keywords: General Motor; Trade Deficit; American Industry; North American Market; Fell Swoop (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37485-0_4

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DOI: 10.1057/9780230374850_4

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