Key Elements of a Business Plan

John Garside

Chapter 2 in Plan to Win, 1998, pp 21-58 from Palgrave Macmillan

Abstract: Abstract The company business plan is the most important document a management team prepares because it sets the future direction and financial commitments for the plan period (usually three or five years). Business plans have traditionally been prepared from a collection of departmental plans and collated into one overall plan. This approach suffers from the same deficiencies found in functional organisations, and therefore a business must instigate a business planning process around the fundamental processes which drive it.

Keywords: Supply Chain; Business Process; Customer Satisfaction; Market Segment; Business Plan (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1057/9780230374898_2

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