A Toolkit

Michael Kare-Silver

Chapter 13 in Strategy in Crisis, 1997, pp 211-229 from Palgrave Macmillan

Abstract: Abstract The major components of the Market Commitment model have now been illustrated and explained. We have seen the power of commitment. We have demonstrated the value of deep-rooted immersion in markets and with customers to be truly in touch with future market opportunities. We have examined the prime forms of competitive advantage and strategy that can drive lasting success. We have driven down to the specific sources of advantage that can underpin the strategic options.

Keywords: Competitive Advantage; Market Place; Blue Circle; Target Customer; Home Depot (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37811-7_13

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DOI: 10.1057/9780230378117_13

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