Foreign Market Servicing Strategies and Competitiveness

Peter J. Buckley
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Peter J. Buckley: University of Leeds

Chapter 7 in Foreign Direct Investment and Multinational Enterprises, 1995, pp 115-136 from Palgrave Macmillan

Abstract: Abstract Firms adopt markedly different approaches in servicing their foreign markets. A subsidiary company tends to be preferred to licensing or to using agents. This is seen as the best way to get closer to customers and achieve long-term benefits.

Keywords: Foreign Direct Investment; Competitive Advantage; Market Service; Multinational Company; Service Strategy (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-37851-3_7

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DOI: 10.1057/9780230378513_7

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