Translating Vision into Strategy

Ian Chaston
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Ian Chaston: Centrum Catolica

Chapter 11 in Public Sector Reformation, 2012, pp 213-235 from Palgrave Macmillan

Abstract: Abstract For many years, the world of marketing has utilised the ‘4Ps’, which is a useful mnemonic of the elements which constitute the marketing mix: product, price, promotion and place. As summarised in Figure 11. 1, this mnemonic can also be exploited to describe the actions associated with the concept of strategic management: Philosophy: creating a vision Purpose: defining a mission Process: defining strategy to define process Plan: developed by utilising these elements.

Keywords: Public Sector; Service Provision; Mission Statement; Entrepreneurial Orientation; Intellectual Capital (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9780230379350_11

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