Rapidly Improving Technology Meets Growing Consumer Demand

Michael Kare-Silver

Chapter 9 in e-Shock 2000, 2000, pp 131-152 from Palgrave Macmillan

Abstract: Abstract If retailers don’t take the initiative, then consumers will. The 1990s has seen the rise of the ‘prosumer’ – the more experienced and self-reliant consumer who is self-confident and assertive about what they need, is demanding in terms of service and information and is prepared to proactively search out for value and for suppliers who will deliver the services that are required.

Keywords: Improve Technology; Electronic Commerce; Asynchronous Transfer Mode; Telephone Line; Fibre Optic Cable (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-38967-0_10

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DOI: 10.1057/9780230389670_10

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