How Can Manufacturers Respond?

Michael Kare-Silver

Chapter 12 in e-Shock 2000, 2000, pp 173-184 from Palgrave Macmillan

Abstract: Abstract In previous chapters we considered the retailer’s dilemmas in facing up to the electronic shopping challenge. Now we turn the spotlight on manufacturers and suppliers. What will be the impact on their established ways of doing business, what are the threats and risks, is there an upside and what strategic options do they have moving forward?

Keywords: Electronic Commerce; Private Label; Retail Distributor; Retail Customer; Boxing Match (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-38967-0_13

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DOI: 10.1057/9780230389670_13

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