Manufacturers’ Ten Strategic Options

Michael Kare-Silver

Chapter 13 in e-Shock 2000, 2000, pp 185-203 from Palgrave Macmillan

Abstract: Abstract As manufacturers reflect on the new electronic shopping challenges, must they inevitably transition their business to embrace it? Can they sensibly resist it, eschew building up their own direct operation and stick with their existing distribution arrangements? Is there a half-way house that keeps a foot in both camps and gives the flexibility to move one way or the other as the market develops? What are the basic strategies that a manufacturer can choose, what are the options?

Keywords: Supply Chain; Market Place; Electronic Commerce; Private Label; Strategic Option (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-38967-0_14

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DOI: 10.1057/9780230389670_14

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