How Can Retailers Respond?

Michael Kare-Silver

Chapter 6 in e-Shock 2000, 2000, pp 89-101 from Palgrave Macmillan

Abstract: Abstract The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.

Keywords: Supply Chain; Electronic Commerce; Home Delivery; Business System; High Street (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-38967-0_7

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DOI: 10.1057/9780230389670_7

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