Globalization and its Effect on Culture

Brian J. Hurn and Barry Tomalin
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Brian J. Hurn: University of East Anglia
Barry Tomalin: International House

Chapter 11 in Cross-Cultural Communication, 2013, pp 208-223 from Palgrave Macmillan

Abstract: Abstract This chapter looks at the spread of globalization, its effect on culture, society and economic development, and its advantages and disadvantages. It considers the opposition to globalization and whether globalization has an effect on cultural convergence or divergence. The driving forces behind globalization are examined and the future trends in globalization are suggested, particularly with relevance to the BRICs: Globalization is not incidental to our lives today. It is a shift in our very life circumstance. It’s the way we now live. (Giddens, 1999: 19)

Keywords: Foreign Direct Investment; International Monetary Fund; World Trade Organization; International Business; Global Company (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39114-7_11

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DOI: 10.1057/9780230391147_11

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