Teaching Cross-Cultural Communication

Brian J. Hurn and Barry Tomalin
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Brian J. Hurn: University of East Anglia
Barry Tomalin: International House

Chapter 15 in Cross-Cultural Communication, 2013, pp 274-293 from Palgrave Macmillan

Abstract: Abstract In this chapter, we draw upon our wide experience of teaching cultural awareness and cross-cultural communication to UK and international students at both undergraduate and postgraduate level, and of running training courses for business and diplomatic staff, briefing them for working and living overseas. We aim to provide examples of good practice and to analyse the effectiveness of different teaching methods, providing some of the tools we have found to be of value in teaching this important subject. ‘One of the goals of cross-cultural training must therefore be to alert people to the fact that they are constantly involved in a process of assigning meaning to the actions and objects they observe’ (Trompenaars and Hampden-Turner, 1997: 196).

Keywords: Cultural Communication; Cultural Assimilator; Cultural Awareness; Personal Assistant; Intercultural Communication (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39114-7_15

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DOI: 10.1057/9780230391147_15

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