Key Thinkers in Cross-Cultural Communication (1)

Brian J. Hurn and Barry Tomalin
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Brian J. Hurn: University of East Anglia
Barry Tomalin: International House

Chapter 2 in Cross-Cultural Communication, 2013, pp 20-46 from Palgrave Macmillan

Abstract: Abstract Edward and Mildred Hall and Geert Hofstede are arguably among the most well-known leading researchers in the field of cross-cultural communication. They have developed much of the theoretical foundation on which cross-cultural analysis has been built. Their key ideas are in many cases complementary and provide a basic theoretical and methodological approach to a clearer understanding of the relationship between culture and communication. This chapter aims to assess their key research and to show how their findings can be applied.

Keywords: Power Distance; Uncertainty Avoidance; Cultural Communication; High Uncertainty Avoidance; Uncertainty Avoidance Index (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39114-7_2

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DOI: 10.1057/9780230391147_2

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