Key Thinkers in Cross-Cultural Communication (2)

Brian J. Hurn and Barry Tomalin
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Brian J. Hurn: University of East Anglia
Barry Tomalin: International House

Chapter 3 in Cross-Cultural Communication, 2013, pp 47-61 from Palgrave Macmillan

Abstract: Abstract Fons Trompenaars and Charles Hampden-Turner were teachers at Pennsylvania’s prestigious Wharton Business School, where they developed a series of continua based on their observation of management practices around the world. By placing countries at different points along a continuum, they avoided the rigidity of a scale of 100. This allowed for greater flexibility of interpretation, which can be seen to fit better the notion of intercultural awareness as a perceptual art rather than as a strict discipline.

Keywords: Cultural Difference; Cultural Communication; International Joint Venture; Collectivist Culture; Business Culture (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39114-7_3

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DOI: 10.1057/9780230391147_3

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