Management of four challenges

Sten Söderman
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Sten Söderman: Stockholm University School of Business

Chapter 7 in Football and Management, 2013, pp 170-223 from Palgrave Macmillan

Abstract: Abstract This chapter emphasizes the four key areas in which football can learn from the business sector in the field of management. What follows is based on Proposition 5, which includes: databases and information processing, branding, benchmarking, and insourcing/outsourcing.

Keywords: Knowledge Management; Customer Relationship Management; Brand Equity; Customer Loyalty; Football Club (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39118-5_7

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DOI: 10.1057/9780230391185_7

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