 Value-for-Engagement Mapping: A Case StudyDonatella Padua () Chapter 9 in Trust, Social Relations and Engagement, 2012, pp 191-201 from Palgrave Macmillan Abstract: Executive summary An objective of the Value-for-Engagement (VfE) model is to build performance indicators and strategic analyses based on the model’s dimensions and variables: the VfE mapping is a performance indicator of engagement. The value of the mapping lies in its ability to synthesize in a unified approach and at a glance the results achieved in each of the four dimensions of the VfE model. We have already seen how this is a prerequisite for achieving an effective engagement based on trust and social relationships. A VfE case study has been analysed as an example of how to draw performance indications and strategic guidelines in order to build engagement. The brands selected are the Samsung Galaxy 2 and the iPhone 4S. An extra analysis has been fielded with a different product, a Dell Alienware laptop. All these points together picture a rich scenario of interactions between sociology and the web from a methodological perspective, opening challenging exchanges between the two sciences. Keywords: Social Relation; Customer Relationship Management; Customer Lifetime Value; Strategic Analysis; Effective Engagement (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-39125-3_9 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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