Profiling Corporate Imagery: Seven Competitive Elements

Arlo. Kristjan O. Brady

Chapter 3 in The Sustainability Effect, 2005, pp 44-67 from Palgrave Macmillan

Abstract: Abstract Advice from the bestseller book The 48 Laws of Power suggests that ‘Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen’ (Greene and Elffers, 1998).

Keywords: Intangible Asset; Corporate Reputation; Sustainability Effect; Corporate Image; Triple Bottom Line (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50848-4_3

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DOI: 10.1057/9780230508484_3

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