Strategic Complexity in International Business

Mark Casson

Chapter 3 in The Challenge of International Business, 2004, pp 19-53 from Palgrave Macmillan

Abstract: Abstract Most contributions to a handbook are necessarily retrospective, but there is also scope for a prospective view of the kind offered in this chapter. In retrospect there have been significant theoretical achievements in international business (IB) over the past 40 years, but the prospects are not so good.

Keywords: Transaction Cost; Location Strategy; Foreign Production; International Business Study; Foreign Market Entry (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9780230508644_3

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