The Challenges of the New Economy for Multinational Firms: Lessons for South-East Asia

Peter J. Buckley
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Peter J. Buckley: University of Leeds

Chapter 7 in The Challenge of International Business, 2004, pp 124-142 from Palgrave Macmillan

Abstract: Abstract This chapter examines the impact of the ‘new economy’ on decision making in the multinational firm. Here, the new economy is taken to mean the technological revolution brought about by the widespread use of the Internet and electronic commerce (e-commerce), together with the political developments in the first years of a new millennium. These developments have brought a new volatility to international business and to the operations of multinational firms. The responses of firms to these pressures, and to ‘globalization’, which multinationals help to further, have resulted in important changes of strategy in the world’s multinational firms, with widespread consequences for the world economy.

Keywords: Foreign Direct Investment; International Business; Joint Venture; Adjustment Cost; Mass Customization (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50864-4_7

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DOI: 10.1057/9780230508644_7

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