Dancing with Customers

Stephen Carter and Jeremy Kourdi

Chapter Chapter Nine in The Road to Audacity, 2003, pp 125-136 from Palgrave Macmillan

Abstract: Abstract Is your best friend a corporation? Do you long for 6 pm, when you know that those nice telesales people will start calling your home? Do you shout ‘yippee!’ when you receive dozens of unsolicited emails, and do you feel relieved and reassured to know that your name, buying habits and personal preferences are being tracked, analysed and used by complete strangers?

Keywords: Motivational State; Customer Relationship Management; Customer Loyalty; Valuable Customer; Complete Stranger (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50879-8_10

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DOI: 10.1057/9780230508798_10

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