Of Wildebeest, Buffalo and Bison

Stephen Carter and Jeremy Kourdi

Chapter Chapter Eight in The Road to Audacity, 2003, pp 117-124 from Palgrave Macmillan

Abstract: Abstract So, who should line up in the parade of audacious businesses? Until recently, the usual suspects would have been the bright young things of the technology industries, or perhaps some Internet business that had stolen all the headlines. Unfortunately, current data would be difficult - such businesses have either gone bust or are in hiding. Audacious they may have been - but successful? Only for a moment, and despite their audacity, rarely because of it. Of course, some businesses in these sectors will be successful again, and undoubtedly some of these can be fairly classed as audacious. However, in looking for role models it is useful to avoid always equating brilliant product innovation with audacity. Audacity, as we have tried to picture it, is a richer and more complex phenomenon.

Keywords: London Stock Exchange; Apartheid Regime; Internet Business; South African Manager; Challenging Initiative (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50879-8_9

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DOI: 10.1057/9780230508798_9

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