Richard Ide

Philip Channer and Tina Hope

Chapter 7 in Emotional Impact, 2001, pp 49-69 from Palgrave Macmillan

Abstract: Abstract Volkswagen UK has been an outstanding success story, moving from being an also-ran car importer with negligible market share to a highly profitable, prestige business with a leading market position. Today it has a market share of 10.7 per cent and a turnover of £3.2 billion. It spans five brands; the top-of-the-market Audi, increasingly rivalling the longestablished brands of BMW and Mercedes; the mass-market Volkswagen which revolutionised the middle market with the hugely successful VW Golf and Polo, both of which have made quality and technical excellence a prerequisite for this segment; and Skoda, once laughed at, but which now regularly scores the highest customer satisfaction ratings of any player in the industry. Newcomer SEAT and the commercial vehicles (CV) business complete the Group.

Keywords: Leadership Style; Commercial Vehicle; Emotional Impact; Virtuous Circle; Mother Earth (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50884-2_7

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DOI: 10.1057/9780230508842_7

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