Structured consumer action

Michel Chevalier and Gérald Mazzalovo

Chapter Chapter 9 in Pro Logo, 2004, pp 239-262 from Palgrave Macmillan

Abstract: Abstract Consumers are better informed about brands and about the purchases they make than is generally thought. Consumer isolation and passivity are not inevitable. Since the birth of the consumer movement in the 1960s, prosperous and powerful organizations have been working to inform consumers, assist them in choosing, and provide them with the means to compare the different product and service offerings available. These movements also do much more than that. They bring consumers together, giving them a chance to make their point of view heard and get organized. In certain cases, they can organize boycott campaigns to force companies to change their behavior.

Keywords: Public Authority; Federal Trade Commission; Consumer Action; American Petroleum Institute; Legal Empowerment (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50889-7_10

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DOI: 10.1057/9780230508897_10

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