Cases in Misaligned and Sub-Optimal Buyer and Supplier Relationship Management

Andrew Cox, Chris Lonsdale, Joe Sanderson and Glyn Watson
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Andrew Cox: University of Birmingham
Chris Lonsdale: Birmingham Business School
Joe Sanderson: Birmingham Business School
Glyn Watson: Birmingham Business School

Chapter 6 in Business Relationships for Competitive Advantage, 2004, pp 163-192 from Palgrave Macmillan

Abstract: Abstract In this chapter six cases are presented of sub-optimal misalignment in buyer and supplier relationship management. Each case demonstrates how the buyer and supplier relationship was commercially and operationally inappropriate, and how the buyer and/or supplier were able to make relationship-specific adaptations to create a more effective alignment given the power circumstances prevailing.

Keywords: Switching Cost; Power Company; Static Revenue; Ideal Supplier; Property Company (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50919-1_6

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DOI: 10.1057/9780230509191_6

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