Marketing the Scheme

Jane Cranwell-Ward, Patricia Bossons and Sue Gover

Chapter 9 in Mentoring, 2004, pp 67-72 from Palgrave Macmillan

Abstract: Abstract Once the ground covered in the previous chapter has been addressed and organisational buy-in has been secured, marketing a mentoring scheme should be a relatively straightforward task. This chapter looks at a variety of marketing methods and tools that can be employed to attract interest and promote the scheme. In addition, the option of using mentoring champions to market and support the scheme is explored.

Keywords: Mentor Scheme; Line Manager; Learning Culture; Marketing Process; Volunteer Form (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50921-4_9

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DOI: 10.1057/9780230509214_9

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