Virtual Distribution

Fiona Czerniawska and Gavin Potter

Chapter 9 in Business in a Virtual World, 1998, pp 99-111 from Palgrave Macmillan

Abstract: Abstract Who talks to your customers? Does your company, or is there an intermediary between you? Is this the same for all your customers, or do you talk to some while somebody else talks to the rest? If you talk to them, how do you exploit this relationship – and if you do not, how are you planning to get round the obstacles between you?

Keywords: Retail Outlet; Sales Force; Virtual Service; Automatic Teller Machine; Information Revolution (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1057/9780230509337_9

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