Shoppers’ Motivations for E-shopping
Charles Dennis
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Charles Dennis: Brunel University
Chapter 11 in Objects of Desire, 2005, pp 197-221 from Palgrave Macmillan
Abstract:
Abstract The previous parts of this book have mainly concerned ‘Why people shop where they do?’ in terms of choices of (bricks) shopping centres. For the future, shopping centres are facing increasing competition from e-retailers. This part of the book addresses e-shopping. Firstly, this chapter explores shopper’s motivations for e-shopping rather than bricks (physical store) shopping.
Keywords: Subjective Norm; Technology Acceptance Model; Shopping Centre; Perceive Behavioural Control; Compound Variable (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50948-1_12
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DOI: 10.1057/9780230509481_12
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