Research Questions, Methodology and Questionnaire Design for Part II

Charles Dennis
Additional contact information
Charles Dennis: Brunel University

Chapter 2 in Objects of Desire, 2005, pp 25-37 from Palgrave Macmillan

Abstract: Abstract The aim of this book concerns the general question: ‘why do people shop where they do (choices of shopping centres). Following the literature search outlined in Chapter 1 above, specific research questions can be posed: (i) Which attributes of a shopping centre are most associated with shopper spending? (ii) Can the attractiveness of a centre be measured in a way that has meaning and utility, for example in relation to shoppers’ spending, the sales turnover or rental income of shopping centres? (iii) Are the specific attributes most affecting shoppers’ spending significantly different at various shopping centres? (iv) Are the specific attributes affecting shoppers’ spending significantly different for different segments of shoppers? This chapter concerns the methodology adopted in attempting to answer these questions, relating to Part II of this book, i.e. Chapters 3 to 7 inclusive below.

Keywords: Shopping Centre; Brand Image; Importance Score; Questionnaire Design; White Water (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50948-1_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230509481

DOI: 10.1057/9780230509481_3

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().