The psychology of promotional products

Adrian Furnham
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Adrian Furnham: Bloomsbury

A chapter in The People Business, 2005, pp 145-148 from Palgrave Macmillan

Abstract: Abstract Promotional products: Kitsch “n” tat or cost-effective marketing? Glance at your desk, your briefcase, or your closet and there is a good chance you are a proud possessor of a promotional product.

Keywords: People Business; Promotional Product; Promotional Good; Agement Consultancy; Employee Reward (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51009-8_52

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DOI: 10.1057/9780230510098_52

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