A new brainstorming model

Arthur Gogatz and Reuben Mondejar

Chapter Toward Freedom in Business Creativity, 2005, pp 142-148 from Palgrave Macmillan

Abstract: Abstract Brainstorming is a highly familiar, proven but to some degree “tired tool” for gathering and developing new ideas. Every business uses brainstorming, whether internally in the conference room, or by bringing in consultants to help generate and evaluate ideas on specific problems. Everyone is convinced that they’re doing something meaningful, when in fact brainstorming sessions are rarely as productive as they could or should be.

Keywords: Social Rule; Conference Room; Business Setting; Business Creativity; Lateral Thinking (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51026-5_10

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DOI: 10.1057/9780230510265_10

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