I can conform from nine-to-five and still be a nonconformist

Arthur Gogatz and Reuben Mondejar

Chapter Invisible Barrier 8 in Business Creativity, 2005, pp 123-141 from Palgrave Macmillan

Abstract: Abstract The question is what kind of nonconformist will you be? You’ll probably succeed in being a nonconformist among conformists, but you may not measure up very well among real nonconformists. It’s the same thing with creativity. In every family, in every circle of friends, in every office, someone is more creative than everyone else. Whether that person is indeed highly creative, or only slightly creative depends on whom you compare them to.

Keywords: Emotional Intelligence; Performance Goal; Advertising Campaign; Advertising Strategy; Internal Commitment (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1057/9780230510265_9

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