War, Business and the Language of Strategy

Robert F. Grattan
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Robert F. Grattan: University of the West of England

Chapter 3 in The Strategy Process, 2002, pp 39-112 from Palgrave Macmillan

Abstract: Abstract Both war and business are concerned with competition and how to succeed in the face of determined adversaries. As a result of the arguments in the preceding chapters, it has been concluded that the concepts of strategy in the military and business fields are virtually identical, and, thus, the comparison can proceed. In each case, resources (physical, human and moral) are applied at the critical point in an attempt to achieve the aim. Such a perspective raises issues of ‘what resources?’ and ‘how much?’ and also what is meant by ‘critical point’ and how it is identified. Of prime importance is the selection of the aims of the enterprise for these will define what ‘succeeding’ means. The argument in the study moves on in this chapter to consider military strategy and then to review the various paradigms of strategic management. The chapter continues with a comparison of the common language of strategy from the two fields. The chapter ends with two case studies and the subsequent comments.

Keywords: Strategic Management; Joint Venture; Strategy Process; Strategy Formulation; Strategic Thinking (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51032-6_3

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DOI: 10.1057/9780230510326_3

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