How to manage reputation risk

Judy Larkin

Chapter Chapter 2 in Strategic Reputation Risk Management, 2003, pp 37-85 from Palgrave Macmillan

Abstract: Abstract Risk management and change are linked and convergent, and yet few organizations appear to adopt a holistic approach to their integration in an operational context. Risk management involves avoiding, reducing or controlling potential or current hazards. Much of risk management is concerned with assessing and mitigating the effects of financial volatility, bad debt and liquidity problems but it also entails assessing risk specific to the markets or industries in which a company operates. Operational risks accrue as part of the functioning of routine business processes and as part of the way in which people associated with those processes behave.

Keywords: Corporate Social Responsibility; Risk Management; Risk Issue; Brand Equity; Corporate Reputation (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51141-5_2

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DOI: 10.1057/9780230511415_2

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