Corporate social responsibility — the new moral code for doing business?

Judy Larkin

Chapter Chapter 6 in Strategic Reputation Risk Management, 2003, pp 206-270 from Palgrave Macmillan

Abstract: Abstract Is achieving a balance between meeting financial objectives, delivering environmental quality and social justice just another anti-business fad foisted on unsuspecting business leaders by ever inventive NGOs, or does corporate social responsibility punch in the heavyweight league of reputation risk management? The business jargon generators have been working overtime. CSR (corporate social responsibility), CC (corporate citizenship), TBL (triple bottom line), BSC (balanced score card), BE (business ethics), SEE (social, ethical and environmental), EQ (environmental quality), SJ (social justice), SRI (socially responsible investment), HR (human rights) are just some of the acronyms in use to capture today’s view of responsible business.

Keywords: Corporate Social Responsibility; Institutional Investor; Socially Responsible Investment; Share Price; International Standard Organization (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51141-5_6

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DOI: 10.1057/9780230511415_6

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