What is the Mobile Marketplace All About – Really?

Mats Lindgren, Jörgen Jedbratt and Erika Svensson

Chapter Chapter 1 in Beyond Mobile, 2002, pp 3-7 from Palgrave Macmillan

Abstract: Abstract If one takes a long-term historical perspective, there are compelling reasons for seeing the mobile marketplace as the next step of a developmental process that has been underway for many hundreds of years – and that will finally culminate in individualization, the immediate satisfaction of needs and a longing for freedom.

Keywords: Price Comparison; Online Retailer; Train Driver; Physical Player; Marketing Company (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51161-3_1

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DOI: 10.1057/9780230511613_1

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