The Mobile Marketplace in 2007 – A Future Free of Surprises

Mats Lindgren, Jörgen Jedbratt and Erika Svensson

Chapter Chapter 11 in Beyond Mobile, 2002, pp 199-223 from Palgrave Macmillan

Abstract: Abstract One of the important questions when we come to think about the mobile marketplace and people in general is this: can anything in the future be free of surprises? The obvious answer would seem to be negative. Nonetheless, we are going to attempt to make some relatively safe assumptions up to 2005–07, and then briefly analyze the repercussions on a number of different media. First, let us look at the basic methodology.

Keywords: Customer Relationship Management; Personal Brand; Advertising Message; Purchasing Process; Marketing Process (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51161-3_11

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DOI: 10.1057/9780230511613_11

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