Building Bridges Between Management and Strategy

Claude Michaud and Jean-Claude Thoenig

Chapter Chapter 2 in Making Strategy and Organization Compatible, 2003, pp 11-23 from Palgrave Macmillan

Abstract: Abstract Firms pursue their ambitions. These are expressed more or less explicitly, sometimes in the form of general objectives (becoming and remaining the benchmark for the sector), sometimes as strategic positioning (achieving 30 per cent of a market sector in a given country within five years). However they are expressed, and whatever form they take, these ambitions come down to positioning and aims relating to profitability, the market, image, and so on.

Keywords: Competitive Advantage; General Management; Medium Term; Strategic Position; Future Income (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51208-5_2

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DOI: 10.1057/9780230512085_2

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