Sponsorship? Philanthropy? Or Promotion?

Michael Morley

Chapter Chapter 11 in How to Manage Your Global Reputation, 2002, pp 139-159 from Palgrave Macmillan

Abstract: Abstract The finest athletes who competed in the ancient Olympic Games in Greece were celebrated heroes whose company was sought by the most influential figures in the democracy at that time.

Keywords: Olympic Game; Corporate Philanthropy; International Olympic Committee; Sales Promotion; International Telecommunication Union (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_11

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DOI: 10.1057/9780230512191_11

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