The Internet: Medium, Message, PR Tool, Manager

Michael Morley

Chapter Chapter 12 in How to Manage Your Global Reputation, 2002, pp 160-175 from Palgrave Macmillan

Abstract: Abstract Among the huge changes that have taken place in international communications since the first edition of this book, the rise of the Internet can make claim to be the most significant. Today it is an integral part of almost everything we do.

Keywords: Knowledge Management; Customer Relationship Management; Knowledge Management System; Quarterly Earning; Press Room (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_12

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DOI: 10.1057/9780230512191_12

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