The Infrastructure of your Organization

Michael Morley

Chapter Chapter 13 in How to Manage Your Global Reputation, 2002, pp 176-191 from Palgrave Macmillan

Abstract: Abstract Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.

Keywords: Public Relation; Vice President; Home Market; North American Free Trade Agreement; Corporate Communication (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_13

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DOI: 10.1057/9780230512191_13

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