The Public Relations Agency

Michael Morley

Chapter Chapter 14 in How to Manage Your Global Reputation, 2002, pp 192-203 from Palgrave Macmillan

Abstract: Abstract The public relations consultancy business (or counseling, as it is known in the USA) is one of the fastest-growing businesses. There is every prospect that this growth will continue.

Keywords: Public Relation; Account Director; Functional Executive; Government Relation; Account Group (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_14

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DOI: 10.1057/9780230512191_14

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