Research

Michael Morley

Chapter Chapter 15 in How to Manage Your Global Reputation, 2002, pp 204-217 from Palgrave Macmillan

Abstract: Abstract Business executives underpin planning with research. No new product is launched without extensive market research. New plant siting requires researching community attitudes.

Keywords: Public Relation; Strategic Alliance; Reputation Evaluation; American Airline; Global Reputation (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_15

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DOI: 10.1057/9780230512191_15

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