Corporate Reputation Management

Michael Morley

Chapter Chapter 3 in How to Manage Your Global Reputation, 2002, pp 17-27 from Palgrave Macmillan

Abstract: Abstract With the value of a good corporate reputation clearly established, your task turns to the process of managing this key asset, on a global basis.

Keywords: Corporate Reputation; Global Reputation; Brokerage House; Corporate Equity; Business Magazine (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51219-1_3

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DOI: 10.1057/9780230512191_3

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