The Green Multiplier

Lutz Preuss

Chapter 4 in The Green Multiplier, 2005, pp 47-66 from Palgrave Macmillan

Abstract: Abstract Having established that the supply chain management function plays an increasingly important role in a financial sense, this chapter will ask whether its growing importance and increasingly strategic outlook can be matched by an equally striking contribution to environmental protection. Market-based environmental initiatives often focus on the consumer and advocate a form of green marketing (Peattie, 2001; Polonsky and Rosenberger, 2001), yet consumer spending is dwarfed by industrial buying. In the mid-1990s, UK consumers spent an estimated £400 billion annually, whereas purchasing by private-sector companies amounted to more than £ 750 billion1 (Green et al., 1996). A focus on corporate buying and supply chain management hence provides an important complement to an environmental protection perspective that centres around the green consumer.

Keywords: Supply Chain; Supply Chain Management; Total Quality Management; Environmental Management System; Green Supply (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51274-0_4

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DOI: 10.1057/9780230512740_4

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