The ‘Fuzzy Front End’ of Innovation

Cornelius Herstatt and Birgit Verworn

from Palgrave Macmillan

Abstract: Abstract The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. From the different steps of the innovation process, the early phases (‘fuzzy front end’) have the highest impact on project outcome. The front end influences the design and total costs of the new product or process significantly. However, the ‘fuzzy front end’ is unfortunately the least-well structured part of the innovation process, both in theory and in practice.

Keywords: Innovation Process; Conjoint Analysis; Radical Innovation; Incremental Innovation; Design Structure Matrix (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51277-1_16

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DOI: 10.1057/9780230512771_16

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