Psycho-Pathology of Globalization and the Indian Surrender

S. K. Chakraborty

Chapter 14 in The Knowledge Economy in India, 2003, pp 278-299 from Palgrave Macmillan

Abstract: Abstract Here are some sacred gospels in marketing: customer focus, customer delight, customer is king; or some other variant of like nature. Yet there is also this warning: caveat emptor, buyer beware! Of course no one turns back to warn: ‘seller be honest’. What a jumble of contradictions!

Keywords: Investor Sentiment; Material Sustainability; Sustainable Culture; Executive Stock Option; International Technology Transfer (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51298-6_15

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DOI: 10.1057/9780230512986_15

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