Are you missing the gorge?

Colin Shaw

Chapter 1 in Revolutionize Your Customer Experience, 2005, pp 1-24 from Palgrave Macmillan

Abstract: Abstract The world is going mad! An airline gives away two million free seats… Need a new car? No problem, you get one free when you arrange a new mortgage.3 Going into hospital? How about choosing your own room decoration, including the artwork to hang in your room? Didn’t you know improving the Customer Experience makes patients heal faster?4 How can a public library with a city population of 52,000 people be attracting 3500 people a day?5 Would you like a Chilly Willie (an ice cream)? The natural place to get one is a hi-fi specialist!6 Would you like to fly a MiG jet? What about being a zookeeper? Or how about driving a rally car? These can be bought in a box at your local store: it’s one of the highest growth retail sectors.7 Would you like to drink water from a 23,000-year-old glacier? Buy it in a bottle: it’s more convenient that way!8 How about getting married somewhere unusual? What about honeymooning at an Ice Hotel9 that is constructed each year entirely from ice?

Keywords: Customer Satisfaction; Customer Relationship Management; Customer Demand; Baby Boomer; Customer Experience (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51345-7_1

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DOI: 10.1057/9780230513457_1

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