Case study: Build-A-Bear Workshop
Colin Shaw
Chapter 12 in Revolutionize Your Customer Experience, 2005, pp 198-208 from Palgrave Macmillan
Abstract:
Abstract Let me tell you about one of my favorite stores, Build-A-Bear Workshop, which we believe encapsulates a number of the aspects of the Customer Experience that are fundamental to all businesses.
Keywords: Birth Certificate; Shopping Mall; Customer Experience; Parking Garage; Teddy Bear (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51345-7_12
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DOI: 10.1057/9780230513457_12
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