Impact

Mark Sherrington

Chapter Chapter 4 in Added Value, 2003, pp 109-139 from Palgrave Macmillan

Abstract: Abstract Impact. The word suggests a moment. A sliver of time so fine that it can only be captured by the fastest shutter speed. The beads of sweat flying off a boxer’s face as he takes an upper-cut on the chin … the bowed strings of a racquet as they flatten a tennis ball at the moment of contact … or the sublime atomic violence of a demolition ball as it swings into the corner of an unloved tower block.

Keywords: Internal Communication; Brand Position; Communication Plan; Tennis Ball; External Communication (search for similar items in EconPapers)
Date: 2003
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DOI: 10.1057/9780230513488_5

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