Sport Competitions of the Future: Free Markets and Freak Markets

Aaron Smith and Hans Westerbeek

Chapter Chapter 4 in The Sport Business Future, 2004, pp 50-72 from Palgrave Macmillan

Abstract: Abstract At the heart of all sport is competition. Without ‘us’ against ‘them’, or even ‘me’ against ‘you’, there is no sport. The greater the uncertainty of outcome of this confrontation, the greater the potential for entertainment spectacle. From an economic point of view sport marketers are always striving to maximise the supply of the number of confrontations, combined with generating the highest level of outcome uncertainty. However, what will happen to sporting confrontations in a world of genetically enhanced athletes? How can supply be maximised, given the radically changed nature of the athletes making up that supply?

Keywords: National Football League; Professional Athlete; Free Agency; Major League Baseball; Rugby League (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51369-3_4

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DOI: 10.1057/9780230513693_4

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