Analysis — Filling the Gaps and Stretching the Data

Chris West

Chapter 10 in Competitive Intelligence, 2001, pp 115-122 from Palgrave Macmillan

Abstract: Abstract Unlike market research, the analytical process in competitive intelligence is not something that begins once data collection has ceased. To obtain the best intelligence, analysis and data collection should run hand in hand until a satisfactory result has been achieved or until it is evident that no further progress can be made. Competitive intelligence analysis is used for two purposes: Filling gaps in the data yielded by an intelligence-gathering programme Drawing conclusions from the data that extend the understanding of competitors’ actions and plans

Keywords: Target Company; Competitive Intelligence; Lining Business; Rubber Lining; Good Intelligence (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51459-1_10

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DOI: 10.1057/9780230514591_10

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